The steps of advertising....

Ambient advertising has always been of interest to me, and I stumbled across this promotional campaign which used the novel idea of escalator advertising! With the bottom half of the man's face stationary at the end of the escalators, and the different hairstyles being placed onto his head as the steps flatten out, this is a very original example of the new media of ambient advertising. Rather than using more traditional methods of advertising, by placing the adverts in situations that the public are not expecting, it catches their attention and creates a curiosity to know more. This campaign is likely to be remembered for it's originality, which - over time, with more marketing - will help develop the brand's identity. The world of advertising is fiercely competitive in the current day, and the ways to get noticed are definitely straying away from the typical mediums of advertising. Unless the brand is already heavily established and trusted by the public, it must jump out to it's audience and shout about it's uniqueness in ways that distinguish it from the rest of the competition. Like this advertising campaign has done, by strategic positioning and placement of the promotions, the brand can capture maximum public viewing and interest - thinking about where and when their target audience is most likely to be exposed to the advertising.