http://unlimited.orange.co.uk/flash/go
I was shown this website at university and thereafter spent an embarrassing amount of time playing around on it. It's part of Orange's promotional campaign for their Unlimited contract package and definitely sums up the concept well! Designed to be a 'never-ending' website, you can scroll downwards for hours and along the way interact with various animations - ranging from having conversations with the cartoons themselves, to a drawing pad, to making bearded cartoons cut off their beards....the list goes on! The overall feel of the site is still fitting with Orange's brand identity - for example, the Dolphin, Racoon, and Panther tariffs that they offer had a similar 'craziness' in the way that they were advertised, and these too were the kind of promotions that people talk about and remember afterwards.
As an extra form of promotion, this site is a great way of emphasizing the "unlimited" part of the package being promoted, and something that will stick in your mind afterwards and most probably show to your friends when you've got a few minutes to kill!
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