munchy seeds!

Getting kids to eat their daily vitamins, minerals, etc. can be difficult - so why not jazz up the packaging to try and entice them into it?! This is exactly what the novel brand 'Munchy Seeds' have done. Created by Ziggurat Brands in London, this vibrant packaging of roasted seeds aims to catch the children's attention and use a light-hearted approach to encouraging them to try some! The range of bright colours for the different seeds distinguishes one flavour from another and so kids can easily know which are their favourites, simply by recognizing the colour of the packaging. This is also quite a playful way of doing this; almost giving each pack a 'personality'! This is furthered by the use and inclusion of different animals on each packet or tub of seeds - for example, the chilli mix of seeds can be identified by a rooster, and the vanilla mix by a zebra. The idea of using hands painted as animals is an original way of portraying this, but also hints at the fact that seeds are 'finger-food' that you can pick at (just how the animals are doing on the packaging!). This adds to the overall 'playful' mood of the brand - and they even do the seeds in a bar, so kids can take it in their lunch boxes easily! I also like the fact that the simplistic packaging isn't overly 'childish'; still making it accessible to an older target market and not cutting them out completely.