Right from the start, this advert caught my attention - mainly due to the cute hamsters on the screen, I must admit - and it engaged me throughout. The concept isn't overly clever or trying too hard - but instead fits perfectly with the brand's tagline of 'perform at your best'! The simple addition at the end of the ad of having the drench water-bottle upside down as in hamster's cage is a nice addition; furthering the 'playful' and light-hearted nature of the campaign. The directors of the ad had to put food on the ends of the tiny instruments to make the hamsters 'nibble' on them; looking as if they were blowing into them, and apparently it took a whole day of filming to get this just right!
06/12/2009
Hamster band
Slightly 'off-the-wall' adverts tend to make a greater impression that those which follow more 'traditional' unspoken rules of advertising. Cadbury's is a prime example of this - take their drumming gorilla ad, and their dancing-eyebrows one; everyone knows about them and links them to the brand due to their craziness! The water company, Drench, have decided to take a similar approach with their new TV advert - introducing....the jazz hamsters!
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This is a great advert! Really engaging because the product doesn't appear until the end and it makes you want to know what it is all about. a whole day of filming definitely worth while!
ReplyDeleteI love this advert, how cute! I think these types of advert are great because they get talked about and spread round really quickly, especially via the internet and youtube etc. A fantastic way to gain popularity and exposure for the brand! x
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I agree, didn't expect this advert to relate to the product and yet it does using humour. nice. x
ReplyDeleteFantastic ad, not quite sure how this came up in the board room but there you go! Im starting to see mroe and more of these adverts...very catchy viral influenced concepts that get people talking. Although sometimes I do wonder, are these campaings being querky for the sake of it? Is the concept more memorable than the product itself?
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